Project roles: Actor / Writer / Producer / Editor
Location: Chicago Area
My comedy channel Friend Dog Studios released our latest video about a week ago on facebook and youtube.
I’m writing this entry in a bit of a hurry, but I hope eventually to come back and fill out the story of this project a little more, because it was a doozy. We’ve produced something like 60 public videos in the last few years, and, ordinarily, the time from when we first sit down to write to the day of posting is one to two weeks. In a few cases, 3-4 days. Not with this one, though. This was one case where our micro-budget clashed head on with our vision, and our time kept getting claimed by other, more immediate deadlines.
Each step of the process was repeatedly postponed, rescheduled, and reconfigured, to the point that we came very close to dropping the concept altogether. When you see the finished product, you may not immediately understand where the difficulty came from. There are no special effects, no grand sets, no complex editing, nothing that screams logistical nightmare. But I’m tellin’ ya, it was.
Luckily, through a little persistence and a lot of amazing luck finding an excellent cast and crew, we got production done, and a few weeks after THAT, we finally uploaded it on Saturday morning, 11/10/18.
I don’t want to spend too much discussing the thought process behind the writing. Partially because I’d like it to speak for itself and partially because with such contentious subject matter explanations often come out sounding defensive, and I’m not interested in that. What I will say is that it was clear to us from the very beginning that this was not a “new” concept. This is an idea that’s been in the social consciousness for a long time, and has reached new heights in the age of Trump. We didn’t invent it, we just wanted to do our take on it.
So, after all that, what was the response?
In terms of numbers; very good. Within a week the facebook upload had accumulated over a million views and over 20,000 shares. The youtube growth started slow but it now growing by a rate of 20-30 thousand views per day. I’m never sure when to call a thing “viral,” so I usually wait until I hear somebody else say it and then point to them as the authority on the matter. In this case, an article by the Christian Post about the video used the word, so let’s go with that.
(EDIT 11/16/18: The video continues to grow and has been picked up by several outlets including HuffPost and RawStory, and several notable tweets like the one from Mark Ruffalo at the top of this post, which I found particularly exciting.)
In terms of critical response, the majority of the feedback we received was quite positive, and seemed to be coming from people who, even if they disagreed with the thing, understood it. It also stirred up plenty of classic comment fights and a threat of hellfire here or there, but that’s the cost of being a citizen of the internet, so, no bones broken. We especially appreciated some of the more thoughtful takes on it from within faith communities, like this piece on churchleaders.com
Questions about this video? Feel free to email Friend Dog Studios at firstname.lastname@example.org
Written, produced, and edited by Ben Auxier & Brian Huther
Directed by Brian Huther
Assistant DP Doyla LaCrua
Assistant director Erin Moreland
Sound Engineer Sarah Putts
Costume Designer Jazmin Medina
Colorist Cory Vetter
GOP Jesus…………..…...Ben Auxier
Sick Woman……..……….Caroline Lyell
Special thanks to Michelle Leatherby